In 2007, I made a pivotal decision to leave corporate America after discovering my first son was born deaf. Balancing the demands of managing major retail accounts for brands like Target, Macy’s, and Walmart with the needs of my newborn son was no longer sustainable. Choosing my family meant charting a new professional path, one that would ultimately redefine how I viewed work, purpose, and success.

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Initially uncertain about what came next, my entrepreneurial spirit soon took over. Partnering with my best friend, I launched an accessory business, drawing on my background in sourcing, product development, and global manufacturing. A year later, my college friend Yandy Smith-Harris approached me to help her launch a similar venture, an opportunity that marked the beginning of my journey as a brand strategist and consultant.

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The same skills that made me successful in corporate account management, strategic planning, organization, and relationship building proved invaluable in brand development. Guided by these strengths, I built a thriving business while helping other women launch, leverage, and scale their own.

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Thirteen years later, Yandy’s brand has flourished into a household name synonymous with women’s empowerment. Together, we launched multiple brand extensions, including YELLE Skincare, a seven-figure beauty brand with national retail presence.

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Today, as the Founder and CEO of The BBM Agency, I help founders, public figures, and purpose-driven brands grow through strategy, storytelling, and scalable systems. My work has generated over $50 million in revenue and 30 million media impressions. Still, my most outstanding achievement remains the one that started it all, building a life and a business that allow me to lead with balance, purpose, and legacy.

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“Wanna know how I built my multi-million dollar empire? I didn’t, we did.”
Yandy Smith-Harris